Colleen is instrumental to the success of our business. She has the rare ability to see both the forest and the trees in any given situation. She has helped us develop everything from our big-think corporate mission to our day-to-day action steps. Colleen easily shifts gears from working through detailed cost models and analyzing marketing strategies to identifying and eliminating personal stumbling blocks to success. I have never met anyone else with Colleen's breadth of ability. She possesses phenomenal analytical business skills as well as a keen understanding of people and relationships. You will hire Colleen to improve your business and she'll ultimately improve your life!
-- Catherine Brehm
President, Reverse-A-Purse, Inc.
www.reverse-a-purse.com
I am so thrilled with the services that Colleen at Orchestr8 has provided me! I hired Colleen to help me to formulate a business and marketing plan for my small business that was experiencing fast local growth and showed potential for national sales growth.
I knew that Colleen could provide me with a plan and a critical path to execute the plan. I expected for her to motivate me (or kick me in the pants!) to address the areas of the business that I was less interested in and then hire people to take care of tasks that I could not or, simply did not want to do.
What I did not expect was that the fact that she also provides much more. She has a true awareness of the need for balance and integrity. As the mother of three small children, I emphasized my need to grow the business but not to sacrifice time with my family. She has a great respect for the need for personal balance and how this balance infuses into one's business life as well. When we started working together, I confessed that I just could not think about a business plan because my toy box and laundry room at home were a mess! Not missing a beat, she personally organized them, to the point that it looked like a stylist from Pottery Barn had spent a day at my home. This provided me with the necessary mental space to focus on my work. Her amazing ideas have transformed my home and my business.
-- Cindy Borders
Jewelry Designer
www.cindybordersjewelry.com
With just three weeks to go before our major fundraising event, the event planner quit. Colleen stepped in and pulled the entire event together with incredible efficiency.
The result was that I hired her to do all of our events. She does so with ease, with confidence and with a great deal of flair. She works very well with all types of volunteers, with my staff and with my board of directors. I can't imagine having events without her.
-- Melinda Mast
Executive Director, The Brain Injury Association of Kentucky
www.biak.us
I brought Colleen on board to assist with the marketing of my Orthodontic and Periodontic practice. From the moment I met her I was impressed with her insight, professionalism, organizational skills and creativity. She dove in and learned everything she could about the services I provide, including developing a detailed cost analysis that showed me exactly where my profit opportunities were. She then developed a Marketing Plan that has been easy to implement and simple to track.
By implementing her suggestions, we have increased our patient referrals from general dentists and existing patients. She developed a synergistic advertising program that utilizes our building as a giant billboard, which has actually resulted in walk-in business, practically unheard of in orthodontics.
Colleen also encouraged me to think outside the box and develop an educational program for referring dentists which has raised our visibility in the profession and led to many referrals. My practice has grown 15% this past year due to Colleen's recommendations.
--Dr. Rick Adrio
Adrio Orthodontics and Periodontics
www.louisvillebraces.com
Orchestr8 helped me create a true roadmap for my new business. I went from guessing about how I should proceed, to having a solid strategic plan (on all levels) that will allow me to plan for the future in every area of my business.
One of the most important things Colleen did was analyze my costs and set up a model so I could evaluate potential new products based on their profitability. This has eliminated the "throw it on the wall and see if it sticks" nature of my product mix, and has maximized my profit margin. Working with Colleen has changed my company's future completely. I wish I'd had her expertise and guidance from day 1.
--Donna Smith
Honey Bunny Embroidery
www.honeybunnyembroidery.com
EarthSave's signature event, the Taste of Health, had taken a big leap of faith in relocating to a larger venue and partnering with the Mayor's Healthy Hometown Movement. We needed world-class event planning and marketing to fulfill our potential as an event that would change the health habits of our community.
As a non-profit, EarthSave relies on the time and talents of our volunteers, and we were honored when Colleen agreed to co-chair the event and handle the marketing as a pro bono project. And what a project it turned out to be! There were so many new challenges and opportunities to capitalize on.
Colleen handled much more than she originally agreed to take on. The event could easily have fallen apart without her talent and dedication. Colleen handled everything from the direct mail and signage to even appearing on-air with homemade muffins to promote the event. Taste of Health went off without a hitch and was our most successful event to date, reaching over 2,000 attendees with the message of healthy eating and a healthy planet.
--Jennifer Rubenstein
EarthSave
www.tasteofhealth.org/
After 6 years at my job, I was feeling annoyed, frustrated, sad and confused about what I was doing and where I was. I figured I was just destined to be this way, and frankly, avoided doing the work I needed to figure out my next step because I thought it would be just too hard. Rather than making the process painful, Colleen gently walked me down a road that offered me more clarity and peace about my job than I'd had in years.
I've also been able to transfer these skills into other areas of my life. By asking the right questions, Colleen got me to fully understand where I was and where I wanted to go. It's not an exaggeration to say that by helping me make this breakthrough in my career, she changed my life.
--Caroline
Television Executive